One of the most effective strategies in China for digital marketing and to showcase your business online is SEM, also known as Search Engine Marketing. In fact, the SEM strategies used in China digital marketing are very similar to those in Hong Kong. SEM in China digital marketing and in Hong Kong both apply the logic of placing ads in search engines to let your target customers see you when searching specific keywords, which in turn the website traffic and sales. One of the differences is they use different search engines.
The position of ads for SEM Hong Kong and SEM in China digital marketing both appeared above the organic search results, showing with a tag that indicated it is an ad. Besides, the process of launching ads is also similar for SEM Hong Kong and in China digital marketing. From registering an account, input the basic setting including location, targeting, budget and bidding, ad information and ad schedule to payment, your ads will be shown up in the search engines. The business intent for SEM Hong Kong and SEM in China digital marketing is the same as well. As SEM is pull marketing. People either using SEM Hong Kong or SEM in China digital marketing have the intent for searching something or the intent to buy something already. The conversion rate of SEM is usually higher than other channels when promoting your products or services. To conclude, the SEM is an effective way to get your business online either in Hong Kong or in China digital marketing.